Dental SEO Marketing Tips
With YellowPages a thing of the past, more people are searching for dentists online. According to Dental Economics, over 90% of consumers use search engines to find a local practice. Consumers are increasingly turning to mobile search when researching a practice. Dental SEO marketing is essential for turning dental leads into patients.
From dental cleaning to cosmetic dentistry, patients need to find information easily. Of chief concern is how your practice is best qualified to care for them. Writing well written content leverages your expertise and specialities. It should be unique and provide value. Put simply, it should be relevant, informative, and establish trust. From there, segue into your practice by explaining the process for new patients.
1. Target Local Keyword Searches
Whether you’re established or a new practice; target the immediate area you serve. For new websites, it’s going to take time to rank for high volume keywords. High volume keywords are typically competitive and require good domain authority. Choose less competitive search queries and topics. For example, a cosmetic dentist in Los Angeles should focus pages and optimize for the following:
- Cosmetic Dentist Los Angeles
- Cosmetic dentistry Los Angeles
- Teeth whitening los angeles
Optimize your page relative to the main topic followed by subtopics etc. Proper keyword research is typically done from a variety of sources such as analytics, Google search console or keyword tools. From this you’ll know what potential clients are searching for. According to the ADA one of the most searched services is for adult dental cleanings (prophylaxis). Start with basic care before tackling more technical topics.
2. Claim Your Business In Local Directories
Your local business should be listed in directories as part of your Los Angeles dental SEO strategy. For example, Google My Business, formerly known as Google Places, is an excellent starting point. So many don’t fill out their profile! They have a blank logo or no background image. Make sure you write a well written bio. Fill out the appropriate categories that are relevant. Furthermore, create an image gallery to showcase your expertise or work. Lastly link to important pages on your site; no more than 4 links.
3. Website Theme & Categorization
In order to have a strong website theme, your content structure should be categorized by services. For example: Cosmetic Dentistry might be the top level category.
- Smile Makeover
- Dental Veneers
- Teeth Bleaching
The content structure and site classification will differentiate depending on your practice. The order of these is very important. The pages should explain their respective topics in lucid detail. Readability is also important. Be sure to proofread and avoid spelling mistakes.
4. Website User Experience
Visitors should be able to find the dental service they need intuitively. Irrespective of device (desktop, mobile, tablet), potential dental clients expect to have a good website experience. Once visitors arrive, it should be clear on what you offer. A website needs to establish trust and speak with authority. If visitors become confused or frustrated that leads to paralysis; they will exit your site. No action is taken.
In the competitive market of dentistry, a lost opportunity for a lead is not something you can afford. In April 2015, Google released a new mobile website ranking algorithm. To rank competitively for searches on a smartphone, a website must be mobile friendly.
5. Patient Reviews
Even if a word of mouth (WOM) referral is received, potential patients will certainly do research. Word of month is losing strength as online reviews provide a more complete picture. A 2015 customer review survey by Bright Local found 92% of consumers read reviews to vet the quality of a business. Studies have found 70% of dental patients are affected by online reviews when comes to choosing a dentist. If you’re providing excellent service, patients will leave reviews willingly. DO NOT purchase or incentivize your clients to do so. Yelp in particular has a policy and a very strong algorithm that detects solicited reviews. By virtue of stellar service, patients will leave reviews willingly.
For example, have a placard in the waiting area mentioning your social profiles. Online reviews should come naturally. List your business on the major review and social sites. Reviews are important for Dental SEO marketing as they’re part of Google Maps ranking factors. Moreover, although bad dental reviews can hurt you, it depends on how you handle it. Many can be resolved or removed. Many studies show a direct correlation between reviews and sales.
6. Mobile-Friendly, Responsive Website
A mobile friendly website is no longer a nice to have. It’s a necessity! The majority of searches have now eclipsed desktop. In April of 2015, Google rolled out their update dubbed “mobilegeddon”. What’s all this talk about a responsive website mean? A responsive website is capable of formatting to any size device. Since consumer behavior moves from device to device, it should work on mobile, desktop, and tablet —seamlessly. With the number of different devices and dimensions, the aim is to preserve the user experience. Consistency is very important.
Questions? Request a free consultation.