Pay Per Click (PPC) Advertising & Management
Although organic SEO produces excellent ROI, it takes time to obtain website traffic. Pay per click advertising drives online traffic quickly. Quite simply, it brings leads when you need them. Instead of taking several months, you can receive traffic almost instantaneously. With a sponsored ad, a business is seen in the search results by potential customers. Your ad is shown with a label called “ad” with organic search results. PPC has become on of the most widely used forms of search engine marketing (SEM).
PPC reaches people relevant to your business.
Pay per click advertising is an auction based advertising model. Each time someone clicks on your ad, the search engine charges a click. You set the maximum you’re willing to pay for each click. With a daily marketing budget, you manage the amount of exposure. A quality score impacts the rankings of who is shown 1, 2, 3 etc thereby influencing how often you’re ad is seen.
The cost of PPC adverting depends on the industry, competition and geographic area. The return on investment (ROI) can be determined and tracked using Google Analytics. The ad’s position has a direct impact on cost. The overall cost is determined by a quality score based on relevancy. Not every business is suitable for a pay per click advertising campaign. With average CPCs over $2, one must ensure they have sufficient margins.
PPC Management and Acquisition
Without proper PPC management, online advertising is risky and expensive. One could generate a lot of website traffic and produce poor sales. Account tuneups deliver quick wins but it takes constant optimization for success. Furthermore, online behaviors are changing rapidly. Proper pay per click marketing adapts to current trends and emerging changes within your industry. Below are some the aspects of what traditional SEM looks like.
- Account Setup
- Bid Strategy
- Competitor Intelligence
- Dedicated PPC Account Manager
- GEO-Targeted Traffic
- Keyword Research
- Landing Page Optimization
- Cost Containment
- Conversion Tracking & ROI
- Monthly Reporting
- Quality Score Refinement
- Split A/B Ad Testing
- Text Ad Submission
Pay Per Click Methodology
A pay per click methodology has essentially three stages: birth, maturity and growth. To begin, it’s imperative to have the proper account structure. Having a mishmash of keyword match types creates disorder and confusion. Absent this, a campaign becomes impossible to manage. As a further consequence, PPC optimization can not be fully achieved. Additionally, not all conversions should be a sale. Prospective customers all have different time tables and needs. Having a strategy that guides potential clients should be part of an overall strategy.
A successful PPC methodology identifies opportunities. Historical keyword data, industry research, and how consumers are interacting with your site are just some of the many processes. Our media placement strategy looks for areas to lower your overall cost per acquisition and increase qualified traffic. By determining when a customer is more likely to purchase, we increase ROI. Through refinement and analysis, we optimize. We keep in step of emerging changes in technology and continue to explore opportunities for increased market share.
Request information about our PPC management & optimization services. Learn how we can drive sales and lower the cost per acquisition.